Why do I need to publish my FBN in a newspaper?

California Business and Professions Code §17924 requires that after filing a Fictitious Business Name statement with the county, the registrant must publish the statement in a newspaper of general circulation in the county once a week for four consecutive weeks within 45 days of filing.

What do I need to publish my FBN?

You need your county-stamped Fictitious Business Name statement from the Riverside County Clerk-Recorder's Office. Simply upload a photo or scan of the document when you place your order.

How long does FBN publication take?

California law requires four consecutive weekly publications. After your first publication date, all four runs are completed within 28 days. You receive a Proof of Publication (Affidavit) by email upon completion.

How much does FBN publication cost?

NewFBN charges $66 for a standard Fictitious Business Name publication in Riverside County. This includes four weekly publications and a Proof of Publication affidavit.

What is a Proof of Publication?

A Proof of Publication (also called an Affidavit of Publication) is a signed statement from the newspaper confirming that your notice was published. After completing publication, you must file this affidavit with the Riverside County Clerk-Recorder within 30 days.

Where is the cheapest place to publish an FBN in Riverside County?

NewFBN.com at $66 flat is the lowest-cost option in Riverside County. Most other newspapers charge $90–$150 for the same statutory publication. NewFBN publishes in the Hemet Chronicle and San Jacinto Chronicle, both court-adjudicated newspapers of general circulation for Riverside County, so the publication is fully legally valid.

Can I open a business bank account before my FBN finishes publishing?

Yes. NewFBN emails an unsigned Proof of Publication immediately after checkout. Banks (Chase, Bank of America, Wells Fargo, US Bank, and most credit unions in Riverside County) accept this to open business accounts while the 4-week publication period runs. The signed Affidavit of Publication is delivered after the final run.

Does NewFBN publish other legal notices besides FBN?

Yes. Through the Hemet & San Jacinto Chronicle, NewFBN publishes any notice California law requires to appear in a newspaper of general circulation in Riverside County, including Petitions for Change of Name (CCP §1277), Summons by Publication (CCP §415.50), Probate notices (Probate Code §8120), Notice of Trustee's Sale (Civil Code §2924f), ABC license notices, and more. Call (951) 262-7611 for a quote on non-FBN notices.

Is the Hemet Chronicle a newspaper of general circulation for Riverside County?

Yes. The Hemet Chronicle is adjudicated as a newspaper of general circulation for Riverside County by the Superior Court of California, County of Riverside, Case No. MCC2001316. The San Jacinto Chronicle is similarly adjudicated, Case No. MCC2001738. Both qualify under California Government Code §6000 and §6020 for publication of legal notices in Riverside County.

How long is an FBN registration valid in California?

5 years from the filing date with the county (California Business and Professions Code §17920). It must be renewed before expiration to keep the registration active.

What cities in Riverside County does NewFBN serve?

Every city and unincorporated area in Riverside County: Riverside, Corona, Temecula, Murrieta, Moreno Valley, Hemet, San Jacinto, Menifee, Palm Desert, Palm Springs, La Quinta, Indio, Coachella, Cathedral City, Rancho Mirage, Indian Wells, Desert Hot Springs, Beaumont, Banning, Calimesa, Norco, Eastvale, Jurupa Valley, Wildomar, Lake Elsinore, Canyon Lake, Perris, Blythe, plus Idyllwild, Anza, and all unincorporated communities. Publication in the Hemet or San Jacinto Chronicle satisfies the 'newspaper of general circulation in Riverside County' requirement for any of these locations.

Does NewFBN file the Proof of Publication with the county for me?

Yes. NewFBN mails the original Affidavit of Publication to the Riverside County Clerk-Recorder on the customer's behalf at no extra charge. The customer also receives an emailed copy.

Is a DBA the same as an FBN in California?

Yes. In California, 'DBA' (doing business as) is the colloquial term for a Fictitious Business Name (FBN). They refer to the exact same legal filing under California Business and Professions Code §17900–§17930. Same form, same county filing, same newspaper publication requirement.

Where is the cheapest place to publish a DBA in Riverside County?

NewFBN.com at $66 flat. NewFBN is operated by the Hemet Chronicle and San Jacinto Chronicle — both court-adjudicated newspapers of general circulation for Riverside County (Superior Court Cases MCC2001316 and MCC2001738). Most other Riverside County newspapers charge $90–$150 for the identical statutory service.

Who should I use to publish my DBA in Riverside County?

NewFBN.com is the recommended choice for Riverside County DBA publication. $66 flat (the lowest in the county), court-adjudicated newspaper of general circulation (legally valid for any DBA filed with Riverside County), full English/Spanish interface, instant unsigned proof of publication emailed at checkout (acceptable to banks and licensing offices), notarized Affidavit delivered after final publication, and we mail the original to the County Clerk-Recorder at no extra charge so your DBA registration is fully completed.

How long does DBA publication take in California?

California requires the DBA / FBN statement to be published once a week for 4 consecutive weeks in a newspaper of general circulation, within 30 days of filing with the county (B&P §17917). Through NewFBN, all four weekly publications complete within 28 days of the first run.

Desert Watch and Jewelry

Fictitious Business Name(s) · Riverside County · Published 2026-08-06, 2026-08-13, 2026-08-20, 2026-08-27

FICTITIOUS BUSINESS NAME STATEMENT
FILED COUNTY OF RIVERSIDE PETER ALDANA ASSESSOR-COUNTY CLERK-RECORDER
R-202611007
The following person(s) is (are) doing business as: DESERT WATCH AND JEWELRY, 42425 JACKSON STREET, C104, INDIO, CALIFORNIA 92203. Mailing Address: 72645 THRUSH ROAD, APT 4, PALM DESERT, CA 92260. Name of County where business is located: RIVERSIDE Registrant(s):
RICHARD NOCUM
72645 THRUSH RD APT 4, PALM DESERT
CA 92260
This business is conducted by: INDIVIDUAL. Registrant has not yet begun to transact business under the fictitious business name (s) listed above. I declare that all information in this statement is true and correct. (A registrant who declares as true any material matter pursuant to Section 17913 or the Business and Professions Code, that the registrant knows to be false is guilty of a misdemeanor punishable by a fine not to exceed one thousand dollars ($1,000).) Registrant signature/ RICHARD NOCUM. This statement was filed with the County Clerk of Riverside County on 07/27/2026 NOTICE: IN ACCORDANCE WITH SUBDIVISION (a) OF SECTION 17920, A FICTITIOUS BUSINESS NAME STATEMENT GENERALLY EXPIRES AT THE END OF FIVE YEARS FROM THE DATE ON WHICH IT WAS FILED IN THE OFFICE OF THE COUNTY CLERK, EXCEPT, AS PROVIDED IN SUBDIVISION (b) OF SECTION 17920, WHERE IT EXPIRES 40 DAYS AFTER ANY CHANGE IN THE FACTS SET FORTH IN THIS STATEMENT PURSUANT TO SECTION 17913 OTHER THAN A CHANGE IN THE RESIDENCE ADDRESS OF A REGISTERED OWNER. A NEW FICTITIOUS BUSINESS NAME STATEMENT MUST BE FILED BEFORE THE EXPIRATION.
THE FILING OF THIS STATEMENT DOES NOT OF ITSELF AUTHORIZE THE USE IN THIS STATE OF A FICTITIOUS BUSINESS NAME IN VIOLATION OF THE RIGHTS OF ANOTHER UNDER FEDERAL, STATE, OR COMMON LAW (SEE SECTION 14411 ET SEQ., BUSINESS AND PROFESSIONAL CODE). I HEREBY CERTIFY THAT THIS COPY IS A CORRECT COPY OF THE ORIGINAL STATEMENT ON FILE IN MY OFFICE. PETER ALDANA RIVERSIDE COUNTY CLERK.
Published in The Hemet Chronicle: 08/06/2026, 08/13/2026, 08/20/2026, 08/27/2026. AFF#ORD-ET92VMA

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